Over the past year, we’ve gathered feedback from nearly 20,000 Members to make your Membership even more meaningful. Our Members told us that they wanted instant reward in the form of cashback onto their Membership cards instead of discounts or tiered pricing and we’ve listened. We’ve been hard at work shaping its future, and now you’re invited to see it first!

We’re moving away from Member prices and instead giving you the money back on to your Membership card through ‘Reward ££s’. If you use the app, you’ll also have access to exclusive offers, and games to win prizes.

Members will still pay £1 to join and own a share in the business. You’ll still be able to join over the phone or online, and you’ll have a vote in the AGM. Our profits will still go back to our Members and our communities, you’ll still earn points when you shop which will be converted to your share of our profits once a year. We’ll also still give a portion of our profits back to our communities through our Community Support Fund (previously called Community Dividend).

Rewards ££s are instant rewards you can earn from buying selected products, or through winning selected games. They are added to your ‘Member pot’ and you can save them up or spend them in-store. You can use your Reward ££s from your next purchase up to 12 months after they’ve been added to your Member pot and can be used as full or part payment for purchases in a participating Central Co-op store.

You can’t exchange your Reward ££s for cash.

Your Member pot is a virtual pot that holds both your Reward ££s and your share of the profits payout. It shows you how much you have to spend with us in-store. You can see how much you have on the app or you can ask a colleague in-store.

We spoke to over 20,000 Members, and they told us that they wanted instant cashback instead of discounts or tiered pricing. We’ve listened and removed our Member prices. Instead, you’ll earn Reward ££s on the same products, which you can save up to treat yourself, or spend in-store to lower the cost of your shop.

If you’re using the app, you can see your Member pot grow as soon as you’ve bought a product with Reward ££s available. If you’re not using the app, you can ask a colleague in-store to see how much you’ve earnt on your shop.

You can spend your Reward ££s in-store from your next purchase. You can use your Reward ££s for up to 12 months after they’ve been added to your Member pot and can be used as full or part payment for purchases in a participating Central Co-op store.

You can’t exchange your Reward ££s for cash.

This doesn’t impact your dividend. The “Member Pot” will now include both your Share of the Profits (Dividends) and your Reward ££s balance. You can view and manage your Member Pot balance through the Central Co-op mobile app.

To sign up to the Membership trial, click here: https://www.centralcoop.co.uk/food/discover/membership-trial and follow the relevant steps.

You can call our Membership team on 0800 0501601 or email them at members@centralcoop.co.uk

You can fill out this short survey here: https://centralcoop.qualtrics.com/jfe/form/SV_bvzrNJw75RFSpBs or pop into store to fill in a paper version or talk to a colleague.

This version of the app will only work in these 5 shops: Bradgate Lane, Asfordby | Hillside Road East, Bungay | Market Street, Bakewell | Haddon Road Petrol, Bakewell | Church Plain, Loddon. But don’t worry, your Central Co-op Membership card can still be used to get discounts and collect points as usual in any other store.

The new benefits are for all Members of the 5 trial stores, and you can’t opt out of them. You can decide to use the original app and not the trial version. But you’ll no longer be able to enjoy the special games and offers or see your Reward ££s balance. For iOS, simply delete the new version and reinstall the original one from your preferred app store. For Android, return to the Google Groups page, here, follow the link to the testing screen and you’ll be give instructions to leave the program.

You can call our Membership team on 0800 0501601 or email them at members@centralcoop.co.uk